Meet Jennifer Baker Stockett
Jennifer has a passion for working with small businesses and organizations. Jennifer fuels that passions with an expertise in marketing and graphic design. She enjoys working alongside teams to create successful and sustainable marketing strategies. She hopes she can bring her creative thinking to small businesses, organizations and entrepreneurs alike to help them stay relevant in the ever- changing landscape of marketing.
Social Media Marketing
Experience
Over the past three years, I have diligently formulated and executed social media strategies for numerous small businesses and non-profit organizations. While my portfolio may not boast prominent industry giants, my experience lies in collaborating closely with the dedicated leadership teams of small enterprises and organizations to achieve their objectives
One of my most notable achievements involved a project with RK3 Designs, where I plaved a pivotal role in achieving remarkable growth. During our 18-month campaign, we successfully increased her You Tube channel's viewership by 91% and expanded her social media platforms by an impressive 179%.
Additionally, I recently collaborated with Texas Farm Credit, addressing their challenges in maintaining post consistency. Over a 12-month period, we achieved significant results, enhancing their reach by 134-41% and elevating engagement levels by over 500%.
My client portfolio has spanned a diverse spectrum, encompassing regional banks, non-profit organizations, real estate professionals, and interior designers. Each client has presented a unique set of requirements.
Current Work:
Client: Taylor Ferretti, Realtor
Duration: Ongoing, 3+ Years
Instagram Strategy and Execution
Feed Post Curation:
Spearheaded the creation and curation of engaging feed posts on Taylor Ferretti's Instagram for nearly three years.
Infused Taylor's brand with a fun and light-hearted tone while maintaining professionalism to align with real estate goals.
Collaborated closely with Taylor to ensure a cohesive visual aesthetic and message consistency.
Content Planning and Calendar Management:
Developed a content strategy to showcase Taylor's personality and expertise in the real estate industry.
Managed an editorial calendar to ensure timely and relevant posts, aligning with both industry trends and Taylor's unique brand voice.
Social Media Collaboration and Integration
Cross-Platform Coordination:
Collaborated seamlessly with Taylor to synchronize feed posts with her story content, ensuring a cohesive narrative across Instagram.
Coordinated strategies to maximize engagement, with Taylor handling day-to-day stories and community interaction.
Campaign Execution:
Successfully executed various social media campaigns to highlight key real estate offerings, achieving increased visibility and audience engagement.
Results and Achievements
Consistent Growth:
Contributed to the steady growth of Taylor's Instagram presence, with a focus on organic engagement and follower acquisition.
Brand Development:
Played a pivotal role in developing and maintaining Taylor's brand image as a fun, approachable, and knowledgeable realtor.
Client Testimonial:
"Working with Jennifer has been instrumental in shaping my online presence. Their ability to capture the essence of my brand and deliver engaging feed posts has significantly contributed to the success of my real estate business. Looking forward to many more years of collaboration!" - Taylor Ferretti
Client: Beowulf Media
Duration: Ongoing, 10 months
Instagram Content Management and Reel Creation
Consistent Posting:
Implemented a consistent posting schedule for Beowulf Media, ensuring regular and timely updates on Instagram.
Collaborated with Susie to maintain a steady flow of high-quality visual content in photos and videos.
Content Calendar Curation:
Worked closely with Susie to curate a content calendar, aligning posts with Beowulf Media's brand identity and industry trends.
Ensured a cohesive and engaging narrative by strategically planning the release of content.
Reel Creation:
Spearheaded the creation of engaging reels to showcase Beowulf Media's visual storytelling capabilities.
Utilized creative and strategic approaches to maximize the impact of reels within Instagram's algorithm.
Results and Achievements
Enhanced Visibility:
Contributed to the improved visibility of Beowulf Media through consistent posting and strategic use of reels.
Content Quality Improvement:
Collaborated with Susie to elevate the quality of visual content, enhancing the overall aesthetic and appeal of Beowulf Media's Instagram presence.
Client Collaboration and Testimonial:
Collaborative Approach:
Worked collaboratively with Susie to seamlessly integrate curated content into Beowulf Media's Instagram strategy.
Maintained open communication to ensure that the content reflected Susie's vision and goals for the brand.
Client Testimonial:
“Jennifer is attentive and creative - we have loved getting to work alongside her to build our social media!” - Susie Burleson
Client: Youth180
Duration: Ongoing, 6 months
Multi-platform Strategy and Execution
Feed Post and Reel Curation:
Orchestrated the creation and curation of engaging feed posts and reels for Youth180.
Filmed and edited dynamic reels to capture the essence of Youth180's mission and events.
Infused Youth180's brand with an informative and supportive tone, aligning with their goals in youth mental health and substance abuse prevention.
Collaborated closely with Youth180 to ensure a cohesive visual aesthetic and message consistency.
Content Planning and Calendar Management:
Developed a content strategy to showcase Youth180's initiatives and expertise in youth mental health and substance abuse prevention.
Managed an editorial calendar to ensure timely and relevant posts, aligning with both industry trends and Youth180's unique brand voice.
Provided detailed analytics to track performance and adjust strategies accordingly.
Worked with Youth180 to approve content in advance on a monthly basis.
Cross-Platform Coordination:
Collaborated seamlessly with Youth180 to synchronize feed posts with their story content, ensuring a cohesive narrative across Facebook. LinkedIn and Instagram.
Maintained a state campaign by scheduling and posting state-provided content monthly.
Results and Achievements
Consistent Growth:
Contributed to the steady growth of Youth180's Instagram presence, with a focus on organic engagement and follower acquisition.
Brand Development:
Played a pivotal role in developing and maintaining Youth180's brand image as a supportive, informative, and authoritative resource in youth mental health and substance abuse prevention.
Client Testimonial:
“Working with Jennifer has been a game-changer for Youth180's social media presence. Their creativity and strategic approach have brought our mission to life in ways we couldn't have imagined. The engaging posts and dynamic reels have significantly increased our visibility and engagement. Jennifer’s attention to detail, from content planning to execution, has ensured our message remains consistent and impactful.”
— Keri Stitt, President & CEO of Youth180